Characterizing Optimal Adword Auctions

We present a number of models for the adword auctions used for pricing advertising slots on search engines such as Google, Yahoo! etc. We begin with a general problem formulation which allows the privately known valuation per click to be a function of both the identity of the advertiser and the slot. We present a compact characterization of the set of all deterministic incentive compatible direct mechanisms for this model. This new characterization allows us to conclude that there are incentive compatible mechanisms for this auction with a multi-dimensional type-space that are {\em not} affine maximizers. Next, we discuss two interesting special cases: slot independent valuation and slot independent valuation up to a privately known slot and zero thereafter. For both of these special cases, we characterize revenue maximizing and efficiency maximizing mechanisms and show that these mechanisms can be computed with a worst case computational complexity $O(n^2m^2)$ and $O(n^2m^3)$ respectively, where $n$ is number of bidders and $m$ is number of slots. Next, we characterize optimal rank based allocation rules and propose a new mechanism that we call the customized rank based allocation. We report the results of a numerical study that compare the revenue and efficiency of the proposed mechanisms. The numerical results suggest that customized rank-based allocation rule is significantly superior to the rank-based allocation rules.Comment: 29 pages, work was presented at a) Second Workshop on Sponsored Search Auctions, Ann Arbor, MI b) INFORMS Annual Meeting, Pittsburgh c) Decision Sciences Seminar, Fuqua School of Business, Duke Universit

Exponential penalty function control of loss networks

We introduce penalty-function-based admission control policies to approximately maximize the expected reward rate in a loss network. These control policies are easy to implement and perform well both in the transient period as well as in steady state. A major advantage of the penalty approach is that it avoids solving the associated dynamic program. However, a disadvantage of this approach is that it requires the capacity requested by individual requests to be sufficiently small compared to total available capacity. We first solve a related deterministic linear program (LP) and then translate an optimal solution of the LP into an admission control policy for the loss network via an exponential penalty function. We show that the penalty policy is a target-tracking policy--it performs well because the optimal solution of the LP is a good target. We demonstrate that the penalty approach can be extended to track arbitrarily defined target sets. Results from preliminary simulation studies are included.Comment: Published at http://dx.doi.org/10.1214/105051604000000936 in the Annals of Applied Probability (http://www.imstat.org/aap/) by the Institute of Mathematical Statistics (http://www.imstat.org

A First-order Augmented Lagrangian Method for Compressed Sensing

We propose a first-order augmented Lagrangian algorithm (FAL) for solving the basis pursuit problem. FAL computes a solution to this problem by inexactly solving a sequence of L1-regularized least squares sub-problems. These sub-problems are solved using an infinite memory proximal gradient algorithm wherein each update reduces to "shrinkage" or constrained "shrinkage". We show that FAL converges to an optimal solution of the basis pursuit problem whenever the solution is unique, which is the case with very high probability for compressed sensing problems. We construct a parameter sequence such that the corresponding FAL iterates are eps-feasible and eps-optimal for all eps>0 within O(log(1/eps)) FAL iterations. Moreover, FAL requires at most O(1/eps) matrix-vector multiplications of the form Ax or A^Ty to compute an eps-feasible, eps-optimal solution. We show that FAL can be easily extended to solve the basis pursuit denoising problem when there is a non-trivial level of noise on the measurements. We report the results of numerical experiments comparing FAL with the state-of-the-art algorithms for both noisy and noiseless compressed sensing problems. A striking property of FAL that we observed in the numerical experiments with randomly generated instances when there is no measurement noise was that FAL always correctly identifies the support of the target signal without any thresholding or post-processing, for moderately small error tolerance values